
Meta-dology has attracted exceptional talent through its innovative vision, global industry presence, and collaborative company culture. The leadership team presented below highlights mission-critical roles that drive the company’s strategic direction, technology development, and global expansion.
Each leadership position is supported by established succession planning and secondary leadership, ensuring operational continuity and resilience as the company scales. This structure enables Meta-dology to maintain stability, preserve institutional knowledge, and sustain momentum while executing its long-term growth strategy.

Michael Eilertsen is a visionary entrepreneur with over 20 years of experience founding and scaling innovative businesses across technology, publishing, marketing, and events. As the driving force behind Meta-dology, Michael has pioneered the integration of AI, 3D virtual technologies, and immersive platforms to transform the property development landscape. His leadership has secured global partnerships with tier-1 clients across sectors like pharmaceuticals and telecommunications, delivering disruptive solutions that redefine industry standards.
A dynamic keynote speaker, Michael has graced international stages, sharing insights on the Metaverse, AI, and business transformation. With a proven track record of successful fundraising, global expansion, and award-winning ventures, including LIVEOUTLOUD Magazine, Michael's ability to innovate and inspire continues to shape Meta-dology’s future as a global leader in property technology.


Paul O’Mahony is a shareholder in Meta-dology and plays a key role in the company’s international growth and strategic partnership development. With a background spanning entrepreneurship, education, global audience building, and commercial strategy, he brings a powerful combination of vision, credibility, and scalability to the business. Paul recognised early that Meta-dology’s platform had the potential to go far beyond traditional 3D modelling, particularly through a partner- and agent-led expansion model that could accelerate adoption across new markets and create meaningful commercial reach.
Within Meta-dology, Paul’s role is closely aligned to global opportunity creation — helping expand the company’s international footprint, strengthen strategic relationships, and support the wider commercial narrative behind the platform. Paul brings a strong partnership mindset and a deep understanding of how to communicate opportunity at scale, helping position Meta-dology as a globally relevant platform with the vision, network, and strategic momentum to grow far beyond the conventional boundaries of the industry.

Lauri Hansen ensures Meta-dology’s operations run seamlessly. With a strategic mindset and an eye for efficiency, Lauri orchestrates global teams, project timelines, and processes that enable Meta- dology to deliver world-class solutions consistently.


Chuck Bretz leads Meta-dology’s legal and compliance efforts from the Chicago Head Office. With years of legal expertise, Chuck provides invaluable guidance in contract negotiations, risk management, and regulatory compliance.

Tony Powers is Meta-dology’s Legal Advisor for Europe and the UK, supporting the company’s legal and commercial framework across the region. He helps ensure that contracts, structures, and business relationships are aligned to support clear, confident, and sustainable growth.


Based in Texas, Ray Smit oversees Meta-dology’s financial strategies and operations. His deep expertise in finance
ensures the company remains on a trajectory of sustainable growth while exploring new business opportunities.
Based in Texas, Ray Smit oversees Meta-dology’s financial strategies and operations. His deep expertise in finance ensures the company remains on a trajectory of sustainable growth while exploring new business opportunities.

Sam Druce leads operations in the UK & Europe, fostering client relationships and bringing Meta-dology’s innovative solutions to developers and agencies in the region. A talented platform speaker, Sam drives Agency sales and keynote addresses in the region.

Blayde Burger leads Global Sales and Business Development at Meta-dology, overseeing the revenue pipeline from client engagement through to contract completion and onboarding. He works closely with developers, architects, and industry stakeholders to position the platform effectively, while supporting partners and agencies to drive new opportunities and scale the company’s global sales growth.

Alex Von Klitzing spearheads the creative and technical direction of Meta-dology’s 3D team, blending artistry and
innovation to create immersive, ultra-realistic virtual environments that redefine property visualization.

Leading the technical and architectural foundation of the company’s digital environments. He oversees how architectural intent, BIM data, and key technical layers are translated into immersive, accurate, and decision-ready models that support projects from early design through to delivery.

As Head of Creative Experience, Thomas Lunderstedt leads the creative vision behind Meta-dology’s immersive environments. His role is focused on transforming technical capability into visually powerful, emotionally compelling, and commercially intelligent experiences that elevate how developments are understood, presented, and sold.
Laura Vidal is responsible for identifying and onboarding high-potential agents and associates into the Meta-dology ecosystem. She leads the fit-assessment process, introduces prospective partners to the business model, and guides them through to sign-up. Her role is instrumental in building a strong, aligned associate network that can grow with the business.

Sine Nhlabathi is the Head of Associate Relations Team at Meta-dology, responsible for supporting the company’s agents and associates across their day-to-day requests, queries, and relationship needs, ensuring associates feel supported, aligned, and equipped to succeed within the Meta-dology ecosystem.
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